January 17th, 2012 | Published in True Story
Percentages are what Leonardo DiCaprio is to films. They matter. They resonate. They make you believe in the non-make believe. The realities of it all. They create a stand still. Just like a pair of shoes that warrant a good, long stare. And when carefully placed side by side, the percentages and shoes comprise a pair of one, called 80%20.
This calculation is driven by the notion that we wear 20% of our wardrobe 80% of the time. Favoritism in one word. Or rather, acceptable favoritism in one instance.
The 80%20 Spring 2012 Collection. It’s favoritism realized.
Ce Ce Chin, the designer of 80%20.